Brand Identity + Collateral Design + Social
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The Refueling Station popped up in NY and LA to surprise consumers on their work commute, flipping the typical gas station service center known for unhealthy snacks into a lush oasis that celebrated good food that works for you.
The Refueling Station was inspired by gas station and rest stops of the mid-century. Combining the clean geometric look of Americana neon signage with Daily Harvest’s bold and bright branding, the Refueling Station brand mark echos a pristine oasis away from the city.