Brand Identity + Collateral Design + Social
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The Daily Harvest Refueling Station popped up in NY and LA to surprise consumers on their commute, flipping the typical gas station service center known for unhealthy snacks into a lush oasis that celebrated good food that works for you.
The Refueling Station was inspired by gas station and rest stops of mid-century America. By combining the clean geometric look of Americana neon signage with Daily Harvest’s bold and bright branding, the Refueling Station brand mark echos a pristine oasis away from the city.