Brand Identity + Art Direction + Book Design + Packaging
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A Beach Club environment created in Laguna Beach during Fortune’s annual Most Powerful Women’s Summit. The Beach House served as a welcoming retreat to summit attendees.
Inspired by luxurious member’s only clubs around the globe and contemporary architecture, the environment played host to a series of curated events that gave guests a taste of the Marriott International Luxury portfolio.
Clean geometric type with airy space emphasizes the contemporary sophistication of the MILUX portfolio. A visual language inspired by luxury fashion brand, the box reinforces the physical space of the summit’s pop up experience.