Brand Identity + Art Direction + Book Design + Packaging
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During Fortune’s annual Most Powerful Women’s Summit in Laguna Beach, The Gathery created a fictitious beach club environment that served as a welcoming retreat to summit attendees.
Inspired by luxurious member’s only clubs around the globe and contemporary architecture, the environment played host to a series of curated events that gave guests a taste of the Marriott International Luxury portfolio. Daily activities underscored Marriott’s reputation as a progressive company that continues to elevate industry standards through award-winning hospitality.
Clean geometric type with airy tracking emphasizes the contemporary sophistication of the MILUX portfolio. A visual language inspired by luxury fashion brands that remains evergreen. The box reinforces the physical space of the summit’s pop up experience.