Le Méridien Avec Amour
A light-hearted identity + worldwide program for Le Méridien Hotels surrounding the season of love. The Avec Amour program invited guests to indulge in savoring the good life. The campaign’s launch event was a take on a quintessential Parisian café. The experience highlighted the brand’s partnership with La Bouche Rouge and Atelier Doré.
The launch event showcased cocktails, chocolates and a seasonal soundtracks that could seamlessly be woven into of the global campaign. From the tag line to a brand tool kit, the 360-degree project insured properties around the world could opt-in in different scales.
Services
Brand Development
Brand Book Guidelines
Illustration
Editorial Layout
Packaging Design
Print Production
Event Art Direction
Le Méridien Au Soleil
Au Soleil is a global summer campaign designed for Le Méridien Hotels that celebrates summer and the brand’s mid-century French heritage.
The launch of the Au Soleil season was celebrated in the heart of lower Manhattan, where guests to stumble upon a hidden café transformed an unforgettable summer soirée. Au Soleil attendees savored the good life one bite, one sip, one song, at a time. The globally-led halo activation was then packaged into a detailed brand and event toolkit that 100+ global Le Méridien hotel properties could replicate.
services
Brand Development
Brand Book Guidelines
Experiential Design
Illustration
Editorial Layout
Packaging Design
Print Production
